How Chick-fil-A and Other Power Brands Use Story To Position Themselves
The entertainment industry is said to be the highest grossing industry in the world. Movies, television, books, etc all seem to draw us in, captivating our imaginations from when we were children. Little boys grow up wanting to be super heroes that will save the day. Little girls want to be the princess who is saved by prince charming.
Have you ever thought about using the elements of story in your marketing messages? The process draws you into your favorite movie, why not use it to draw your customers to your product or service? Companies such as Chick-fil-A, Allstate Insurance and The Home Depot use this process in almost every marketing communication they generate.