4 Components of a Good Elevator Pitch
This is the next post of a series on launching a digital platform.
Have you ever been caught off guard when someone asks, “What do you do?” When launching your platform, it is important to define your platform goals. One way to do this is being prepared to present your idea, product, business, etc to anyone you come in contact with, online or in person.
A great exercise is to develop an elevator pitch. This is a brief summary of your product offering, including your target market and value proposition.