8 Reasons to Ditch the Yellow Pages and Embrace Blogging
If you have been in business for any length of time, you probably have been solicited at some point by a Yellow Pages salesman. These high-pressure cold callers have a way of convincing you that you cannot avoid advertising in their traditional directory. In the past, this has been a great way to generate leads. In today’s business world, there is something you cannot afford to ignore, only it isn’t the Yellow Pages.
I have been working with a client who has previously spent in the high hundreds of dollars per month in Yellow Pages advertising. They have since drastically scaled that back and may eliminate it all together. Instead, they are investing those dollars in content marketing with email and social media distribution. They have seen a huge impact in a short time! Unlike the Yellow Pages, content marketing gives direct feedback on those who actually see the content and read it.
The days of the Yellow Pages are almost gone. Potential customers have a new medium in searching for an organization to meet their needs. Google is now the “new Yellow Pages,” and those toward the top of the rankings are king.
Google is now the ‘new Yellow Pages,’ and those toward the top of the rankings are king.”
Below are 8 reasons why you should ditch the Yellow Pages and embrace content marketing, especially blogging:
1. Increases search engine marketing.
In terms of search engine marketing, blogging is similar to fishing. The more hooks and bait you have in the water, the more likely you are to catch something. In the same way, the more content that is on your site, the more pages from your domain become indexed by search engines. The byproduct is improved organic search visibility and increased traffic.
2. Humanizes your brand.
Blogging gives your business a human touch that your audience can relate to. Your posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s likability.
3. Supports your social media initiatives.
Some people try to have an active social media presence without access to unique, high-quality content. This like putting the cart before the horse. Sharing other’s content is great sometimes, but the goal is to direct those leads to your website. As blog posts are shared on social media, traffic to your website goes up.
Likewise, blog posts provide excellent content for email newsletters. A monthly newsletter with your top blog posts is perfect for your email newsletter.
4. Builds authority in your industry.
A blog is one of the best ways to establish yourself or your brand as an expert, giving you a platform for sharing important information and insights. This builds trust and familiarity, giving you top-of-mind reference among your perspective clients or customers.
5. Improves conversion rates.
An active blog sends a signal that your business is alive and well. We recommend to clients that if they can’t update their blog on a regular basis, it is probably better not to have one at all. According to Hubspot, companies that regularly blog have higher conversion rates, prospects that turn to customers, than those who do not blog.
6. Increase leads.
Research shows that the more pages a website has, the more leads it will have. According to Hubspot, business with 401-1000 pages of content get 6x more leads than those with 51-100. The more you blog, the more leads you generate.
7. Facilitates valuable discussion.
Blogging is a two-way communication between you and your customers and prospects. It gives them a way to interact with your brand and give you feedback.
8. Allows you to achieve the “freshness factor.”
Google loves to see new content added regularly. It rewards the sites that do so with better visibility and ultimately, higher rankings.
So how do you know where your website ranks among the Google ladder? For a free tool to see the current likelihood of your site making it to the top, sign up for our email list. We promise not to sell your information, and you will only get a monthly digest of our most popular posts emailed directly to you.
Also, if you don’t have the time for content marketing, this is one of our specialties. Contact us today to see how we are able to walk with you through this important step in taking your business to the next level.