Client Chad Crawford and his television show “how to Do florida” was mentioned in the Orlando Sentinel regarding the announcement of season 7.
Some consider Chad Crawford as Mr. Florida. His face is recognizable throughout the state, thanks to his Emmy-Award winning outdoor show, “how to Do florida.” As Florida residents, we felt privileged to help gain attention in various publications around the state.
‘How to Do Florida’ starts 7th season – Orlando Sentinel
Stories connect with us in books, movies and television. Business is no different. We developed a content plan for two Chick-fil-A restaurants in Volusia County, Fla. The plan coincided with a targeted Facebook campaign that generated buzz and in-store traffic. See the work here.
Located in Maitland, Fla,. this full-service business law firm helps companies with protect themselves from the start-up phase to succession. Key media placements include two placements with Forbes.com.
According to a recent poll by the Barna Group, only 20 percent of employees across the country rank their boss as a good leader. This should be disheartening at the very least for business owners and those who want to build a credible communications platform. If those who you influence internally don’t respect you, it is very challenging to build influence and trust externally.
Many times we get questions using various third-party platforms such as LinkedIn, Facebook, Tumblr and Medium for blog posts. While all of these platforms offer great ways for others to see your content, it is important to have your own place to hang your hat.
So why is it important for you to have your own digital home to house your digital content instead of using one of the services above? An easy way of explaining this is similar to buying verses renting a home. As a renter, you are subject to the demands of the owner. The owner has the right to change the paint, the landscaping and make any architectural changes. The owner can evict you if they so desire. However, if you are the owner of the home, you are in control of all of these decisions. The same can be said in the digital content world.
Below are two reasons why it is important to have your own website and a place to hang your digital hat.
1) Owners have all the power, not tenants.
A great example of this is Facebook business pages. Many think that if they post something to a Facebook business page, everyone that “likes” that page will see all of your posts. That is simply not the case. Since Facebook changed their algorithms, only some of your fans will see your posts unless you pay to promote each one. Twitter is considering something similar for their entire platform. Social media should merely be a way of distributing your content and a way of interacting with your followers and fans. Never natively post long content to social media platforms.
The more frequently you post native content on your site, the better chance you will rise toward the top in Google’s search rankings. This is impossible if you post on third-party sites.
A trick that some web design companies will do is integrate a service like Tumblr into their clients websites. Tumblr is an easy blogging platform that is very easy to use. However, it is still not your site and you will lose out on SEO benefits. It is a rented lot.
So, how do you go about building your own home base?
One way is to hire a web developer. This is probably the most costly, but will be the most professional. Make sure that your website has its own native blog component for you to post content.
Another option is to build your own self-hosted site. WordPress is a great choice, but do not use a wordpress.com site. Do an independent, self-hosted WordPress site. For example, we recommend using a WordPress server such as Host Gator. You can also purchase a WordPress them that you can customize to make your site stand out and look professional. We’ve had great results with StudioPress. Finally, you should have your own domain such as yourname.com. You can search and purchase domains from the major domain companies like Go Daddy.
Where does you digital content hang its hat? Feel free to mention your site in the comments below.
How Chick-fil-A and Other Power Brands Use Story To Position Themselves
The entertainment industry is said to be the highest grossing industry in the world. Movies, television, books, etc all seem to draw us in, captivating our imaginations from when we were children. Little boys grow up wanting to be super heroes that will save the day. Little girls want to be the princess who is saved by prince charming.
Have you ever thought about using the elements of story in your marketing messages? The process draws you into your favorite movie, why not use it to draw your customers to your product or service? Companies such as Chick-fil-A, Allstate Insurance and The Home Depot use this process in almost every marketing communication they generate.
6 Lessons Business Owners Can Learn from Star Wars
Unless you have been living under a rock or in a galaxy far, far away, you know that “Star Wars: The Force Awakens” opens today, and as you can probably tell by now, I am a big fan of the Star Wars franchise.
Since the franchise began in the ’70’s, it has entertained us and maybe taught a few lessons along the way from our favorite characters like Yoda, Obi-Wan and Luke Skywalker.
As silly as this may sound, as I look back on my business experiences, I’ve learned several key hard-to-learn lessons that if I had looked at certain decisions through the lens of Star Wars, it might have saved a lot of time and money.
Below are six lessons that business owners could apply today that may take your status from Apprentice to Jedi Master.
1. Be a Rebel and go against the flow. Businesses that are “clones” of others aren’t original. What makes you and your business different? Embrace the unique qualities and communicate that to the marketplace.
2. Follow a trusted guide. Just like Yoda or Obi-Wan, seek out someone who has solid advice for you and then follow it. You can learn a lot from the mistakes and wisdom of others.
3. Ultimately, be a Yoda, not a Luke. This applies to team members, clients or anyone else that you can have an impact on. Try not to be the hero in this epic saga, be a guide. You will find far more success by helping others find their own way.
4. Trust the Force. You can never go wrong with taking the high road. When it all comes down to it, sometimes you just have to make a decision and then live with it.
5. Don’t cut corners. No one said that success or defeating the Death Star was easy. It takes hustle and risks.
6. Work hard, but party like an Ewok. Running a business is tough. It takes a lot of blood, sweat and tears. When you do have successes along the journey, it is important to celebrate those.
There will be many Siths and evil-doers along your journey, but you are writing your own script. Don’t let the Empire win the day. Remember these tips and “success you will find,” as Yoda would say.