4 Components of a Good Elevator Pitch
This is the next post of a series on launching a digital platform.
Have you ever been caught off guard when someone asks, “What do you do?” When launching your platform, it is important to define your platform goals. One way to do this is being prepared to present your idea, product, business, etc to anyone you come in contact with, online or in person.
A great exercise is to develop an elevator pitch. This is a brief summary of your product offering, including your target market and value proposition.
The name comes from the idea that you should be able to deliver a short, compelling description of what you do in the time it takes to go up a few floors in an elevator.
An elevator pitch…
1) Forces you to achieve clarity yourself.
2) Helps you understand your customers’ perspective.
3) Provides a tool for enrolling strategic partners.
Up until this point, I have not honed in on my personal elevator pitch. So, I followed these steps to help create my elevator speech as well.
It should consist of four components:
1) Your product name and category
2) The problem you are attempting to solve
3) Your proposed solution.
4) The key benefit of your solution.
So, this is what I came up with:
I own a communications company named Blue Bridge Communications, where I assist organizations in building a communications platform through public relations, specifically media relations and content marketing. Most organizations do not have a clear message that supports their goals. I help clarify that message, and strategically execute it in front of target audiences. This builds brand equity and can increase search engine optimization as a side benefit.
What about your elevator speech? What benefits do you see of drilling down your focus so other can understand it?